Mastering MedTechMelita Ball had run MBCA Consulting for nearly 20 years: a profitable regulatory compliance firm serving medical device companies worldwide. But the business was invisible. No marketing presence. No inbound leads. And a new SaaS EQMS platform on the horizon that would need funding and attention.
She’d spent enormous money on marketing firms that all failed: one was a glorified assistant, a cold-email company promised 12,000 contacts a month and delivered nothing. She was deeply skeptical: “Honestly, in my mind, I’m like, I’m probably gonna be firing them in a week.”
Future Media launched Mastering MedTech through PodcastOS: strategy, run-of-show development, recording coordination, post-production, video clips, social trailers, and distribution.
The Audience outreach system connected Melita with ideal guests, collaborators, and business opportunities on LinkedIn, running 24/7 with messaging that felt personal, not automated.
Within months, the podcast went from priority #3 to #1. Her board of directors called the engagement “the best deal on the planet.” The run-of-show documents were so well-researched she never made a single change across 12+ episodes.
The Audience system changed the business. Melita wakes up to new Calendly bookings from qualified guests and potential partners, all booking themselves. One connection led to a possible SaaS integration partnership. The podcast now informs both her consulting growth and her funding strategy.

I've never had an experience where somebody actually delivered on what they promised. My board of directors said, 'This is the best deal on the planet.'





