Melita Ball

Melita Ball had run MBCA Consulting for nearly 20 years: a profitable regulatory compliance firm serving medical device companies worldwide. But the business was invisible. No marketing presence. No inbound leads. And a new SaaS EQMS platform on the horizon that would need funding and attention.

She’d spent enormous money on marketing firms that all failed: one was a glorified assistant, a cold-email company promised 12,000 contacts a month and delivered nothing. She was deeply skeptical: “Honestly, in my mind, I’m like, I’m probably gonna be firing them in a week.”

Future Media launched Mastering MedTech through PodcastOS: strategy, run-of-show development, recording coordination, post-production, video clips, social trailers, and distribution.

The Audience outreach system connected Melita with ideal guests, collaborators, and business opportunities on LinkedIn, running 24/7 with messaging that felt personal, not automated.

Within months, the podcast went from priority #3 to #1. Her board of directors called the engagement “the best deal on the planet.” The run-of-show documents were so well-researched she never made a single change across 12+ episodes.

The Audience system changed the business. Melita wakes up to new Calendly bookings from qualified guests and potential partners, all booking themselves. One connection led to a possible SaaS integration partnership. The podcast now informs both her consulting growth and her funding strategy.