More qualified calls than he can handle
We booked more qualified appointments than I can even handle right now. If this was all I did full time, I would need an assistant.
Doug Mark runs LearningZen, an online training platform for franchisors. He was already comfortable on camera: doing a solo recorded show, creating one asset, and posting it to YouTube. Zero traction.
He’d tried paid campaigns, even old-school mailers. Nothing broke through. His core challenge: LearningZen targets a very niche audience, franchise operations officers and training directors, and he couldn’t get in front of them at scale.
Future Media rebuilt the show from the ground up: new format, new strategy, professional production. PodcastOS handled run-of-show documents, guest research, recording coordination, editing, and multi-platform distribution, putting the podcast on Spotify and Apple Podcasts (two places Doug didn’t have it before) plus YouTube.
Each episode became multiple assets: trailers, clips, and full episodes. The Audience outreach system launched targeted campaigns aimed at franchise operations and training leaders.
Show: The Training Effect