Christy Lawrence

Chester Elton and Adrian Gostick are bestselling authors and thought leaders in workplace culture, the “Carrot Guys.” Their COO, Christy Lawrence, managed everything: the calendar, the stages, and the podcast, doing the entire show from start to finish on her own.

She grew the podcast about 30% by herself, then hit a ceiling. The real problem wasn’t production effort, it was guest quality. PR agencies kept pitching the wrong people, and in a time crunch Christy would slot in misfit guests just to fill the calendar. The content suffered.

Future Media rebranded and relaunched the show as the CultureWorks Podcast: broader topic, sharper positioning. PodcastOS took over run-of-show, production, and distribution.

The Audience outreach system was built to target the right message matches: executives and HR leaders who would genuinely benefit from meeting Chester and Adrian, and vice versa. Christy’s role shifted from doing everything to doing the parts she’s best at: promoting the show and managing relationships.

The outreach system flipped the dynamic. Instead of chasing guests, guests started reaching out to Christy and booking time on her calendar to be on the show. She connected with 20+ qualified message matches, with very few no-shows and very few mismatches.

The show became a pipeline for Chester and Adrian’s executive coaching and workshop business, with every guest conversation a potential client relationship.